OTR.. what in the world does that even mean?!
Off The Rack
This is what modern television has lead many to believe the meaning of “off the rack.” The infamous “Running of the Brides.” Brides (or sometimes just those knowing they will be a bride one day) waiting hours and hours just to try on a heavily discounted dress.
Why wouldn’t you want an OTR dress?! Its a great way to get a designer couture dress that would have cost you thousands at a discount price. Its a great way for a bride to get her dream dress without breaking her budget
Where do OTR dresses come from?
OTR dresses are usually dresses that were once samples in a bridal salon, but have been discontinued. Because the dress can no longer be special ordered, the salon has no use for them anymore. Because of this, the dress is sold off the rack “as is.”
Other times, girls do not claim a dress after it comes in, they find another dress they like better, or in some unfortunate circumstances weddings are canceled. These dresses are never worn, but most designers will not take returns or cancel orders if they are already in production. These dresses are also sold OTR.
Why should I get an OTR dress?
OTR dresses are heavily discounted. If you are sample size, or close to sample size, OTR dresses are a great alternative to an expensive designer dress. Get the same look, for a lot lower price. OTR dresses also do not have to be ordered, so if your wedding is very soon or you need a dress immediately: OTR is the way to go.
How do I get an OTR dress?
Bridal salons will usually advertise an “OTR Sale”/”Annual Sample Sale” or host a “Running of the brides.” But in fact, most salons will have OTR year round, you just have to ask. At Bella Rosa we keep all OTR wedding gowns in the back room, and you must ask to see them. But the appointment is no different from a regular appointment, and you are not treated any differently
What should I know before purchasing an OTR dress?
You have to understand most of these dresses were samples in the store, so they have been tried on by quite a few times, by quite a few girls. Beading and buttons may be missing, there might be a few make up spots, or stray thread strands. Bridal salons understand this, and this is the reason why they discount the dress. But many times a dress can be professionally dry cleaned or alterations can repair missing beading/lace/buttons/zippers.
Sample gowns are sizes 10/12 , but we really mean 6/8/10. This is because bridal sizes run quite small. Depending on the dress, a gown can usually be taken in 2 or 3 sizes and let out 1 size. Alterations will be more expensive with an OTR dress (unless you are a perfect sample size) because the dress must be altered more.
If you like a dress, and know it is “the one,” BUY IT. Off the rack dresses are hot items because the prices are so great. OTR inventory moves quickly, so you need to too!
At Bella Rosa we just marked all of our OTR gowns down AGAIN. All dresses are now all under $2,000. Dresses are originally from $4,500. Prices starting at $199.